SJK The Label is an Australian lifestyle brand founded in 2010 by Sarah Jane Knapp.
Sarah’s vision has remained the same ever since; creating gorgeous separates, footwear and ready-to-wear resort styles that are distinctive, effortless and versatile.
SJK boasts simple, yet elegant designs, that have been conjured from life on the beaches.
Designed for the Paradise Seeker she is a natural beauty, independent, kind, sophisticated, curious and compassionate whether at home or abroad. She understands too well that life is too short and lives true to our mantra:
Make everyday a holiday.
All pieces are designed by a small team of creatives on the Northern Beaches of Sydney, Australia and handmade with love from beautiful fabrics and materials sourced from Sydney and around the world. SJK is a wardrobe essential for style influencers and luxe travellers world wide such as; @mimielashiry, @rockybarnes, @pepamack, @missgunner, @andycsinger, Jessica Mauboy, @kateboissett, @chesskahung, @ruecollective, @phoebeclelland, Briden Starr, @kristywho and @mish_mac.
Don't forget to follow us and stay up to date with our journey, be the first to see the new SJK collections and tag us whenever you wear your SJK.
We can’t wait to see where your Paradise Seeking takes you xxx